<aside> 👋 I'm a user experience and graphic designer based in Toronto who’s worked in the tech, media, communications and journalism industries. My specialty is in visualizing data, thoughtful storytelling, and designing beautiful, yet simple functioning end products.
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🔗 linkedin.com/in/kristin-lee97/
Lighthouse Labs (Sept 2021-Present)
Manages stakeholder relations with 10 department heads and their teams (directors to coordinators) to identify issues and optimize cross-departmental knowledge management systems and processes. Conducts user research through interviews and anonymous surveys to gather data and uses feedback loop to user test processes and workflows. Designed and built brand new cross-departmental knowledge management system involving user research, data analysis and insights. Creates solutions and documents processes for employee onboarding, complex employee workflows, IT procedures, and company-wide meeting structures. Drafts project briefs and project-manages employee work experience and engagement initiatives. Works directly with CEO, COO, and HR Director to research, strategize and execute on operations roadmap and strategy. Researches and compiles summaries on a very wide range of topics ranging from AI industry impact, to education in the modern world. Created 26 monthly internal company-wide presentations and 3 infographics for external clients. Promoted role from COO’s executive assistant!
Canada's Leading Coding Bootcamp - Lighthouse Labs
Lighthouse Labs website
DWELL (Jan-Mar 2023)
Designed and prototyped an interactive productivity app experience that enhances focus and relaxation through immersive visuals and soundscapes. Led the end-to-end design process, from user research to final implementation. Conducted competitive analysis and user interviews to identify key needs for digital well-being. Explored various UI concepts, iterating through wireframes and high-fidelity prototypes in Figma. Focused on creating a seamless, intuitive experience with customizable ambient settings. Prioritized accessibility, minimal UI, and a calming aesthetic to support deep work and mindfulness.
DWELL app design process
MOTUS (Jan-Mar 2023)
Design challenge: How Might We Enable More Young People to Become Social Entrepreneurs? • Prototyped a dynamic mobile app called MOTUS from user research to user testing • Conducted in-person interviews, read academic journals, and blog posts to understand social entrepreneur lifestyles and issues • Designed 5 features to help break down barriers for social justice makers implement in responsive app • Prioritized 3 features to implement based on user demand and prioritization • Used Figma for lo-fi and hi-fi wireframes and to prototype the final test product • Conducted an iterative feedback loop to enhance user experience through user testing • Implemented new feedback • Generated final concept!
MOTUS app design process
Glo Original Limited (May 2021-Present)
Developed brand identity and voice for an eco-friendly self-care brand. Leads creative strategy and designs all media assets (@glo.original.ltd). Builds and improves end-to-end customer journey and satisfaction. Developed over 14 different signature collection scents from scratch. Organized and held over 5 DIY candle workshops with 15-20 people per workshop. Designs in-person market experiences. All photos and assets created in Photoshop, Illustrator, Figma, and Procreate. Website in the works!
Glo Original branding and identity
Fuzed Mag (Oct 2020-Present)
Published 2 issues with 40-60 pages in print and online. Connected with nearly 30 contributors for art pieces, written stories and more. Uses Adobe Photoshop, Illustrator and InDesign to create entire magazine layout and design. For fun!
Fuzed magazine
The Western Gazette (Jan 2018-Apr 2020)
Co-managed and handpicked a team of 20 people to create three 20-page print issues with <20 articles in each at 100,000 copies while curating and publishing daily digital content. Interviewed and anonymously surveyed for user research, and increased online and in-person presence with student feedback for increased multimedia content quality and quantity. Copyedited every article for publish (+100 total - every article must go through both managing editor and editor-in chief). Delegated $150,000 annual budget for marketing efforts, production quality, and operations. Wrote over 50 articles about topics like human interest, campus culture, concerts, events, for a student audience of over 39,000. Pitched relevant weekly content and original stories. Headed the publication’s social media platforms (Twitter, Facebook and Instagram). Strong skills in Canadian Press Style. Most proud experience!
Western Gazette’s digital transformation and special print issues
Bell Media (May-Aug 2018)
Drafted 4 PR stories for Bell Media network's shows (The Last Sharknado, Killing Eve, Love Is__, and Wynonna Earp) on Bravo, Space and Comedy. Monitored content daily and posted on Twitter. Assisted in CTV Upfronts with talent relations and requests for press/junket days. Updated Comedy & Drama (Space, Bravo, and Comedy) media site with content using Wordpress. Worked alongside senior publicists!
Hanvoice Support Association (Oct 2017-Apr 2019)
Managed 3 promotions executives. Organized quarterly events such as art installations, donation drives, and film screenings (eg. videos, photos, graphic designs, posters, logos). Curated multimedia assets for social media, like video content, graphics, and captions. Supported education and awareness on North Korean human rights violations for humanitarian aid and advocacy!
Adobe Creative Suite • Illustrator • InDesign • Lightroom • Photoshop • Premiere Pro • XD Canva Coda Figma Google Suite • Docs • Sheets • Slide Miro Monday.com Notion Procreate Wix Wordpress
Canadian Press Style Communication Copywriting Creative Writing Data Analytics Editorial Digital/Print Media Graphic Design HTML/CSS Human-Centered Design Illustration Information Architecture Interviewing Multimedia Journalism Newsroom Management Operational Thinking Photography/Film Photo/Video Editing Product Development/Launch Publishing Relationship Building Storytelling Typography User Research/Testing
2019 by The Western Gazette
2019 by The Western Gazette
2019 by The Western Gazette
2018 by Western University
Front page feature of “Fuzed Mag” (2020)
Published over 50 times online and in print (2018-2020)
Certified In
Jan 2025
UX Design Certificate
Nov 2023 Web Development Certificate
Jan 2023
Human-Centered Design Certificate
Sep 2022 Data Analytics Certificate
2015 - 2019
Honours Specialization Bachelor’s Degree in Arts: Media, Information and Technoculture (MIT)
Fluent speaker
Native speaker